An autoresponder is without a doubt one of the best marketing tools you can use. In case you are not familiar with exactly what an autoresponder is, it is a script based application that will automatically respond to forms that are filled in by subscribers. Once a person signs up the autorsponder automatically starts sending them a scheduled series of e-mail messages that you have carefully constructed for your leads. This alone shows how you can use and Autoresponder to increase sales. But there is much more.
Send information immediately.
Autoresponders are extremely fast. Once your prospect fills in a form either signing up for your list or requesting more information the autoresponder will deliver your specified content almost immediately.
One of the best things about autoresponders is the fact that they are always available. They are always there; ready to provide your clients and customers with the information they seek.
Here are just a few examples of how an Autoresponder can assist you:
- Autoresponders can help free up your time, allowing you to focus on other things;
- They are easy to set up and require only a small investment of your time;
- They also make managing your customers and clients even easier than ever; this is because they collect email addresses and other information for you.
Quick and Easy.
There is no big learning curve, so if you have never used an autoresponder before and are not tech savvy, don’t worry it really is not hard.
You do not need to have your own website. If your business does not have a website that is not a problem; most autoresponder services are run from their own websites, so if you don’t have a website of your own to use them.
Automatic Sending of Emails.
You can preset your autoresponder to send a variety of messages. You can also send once off emails such as newsletters or a set date and time message to inform your clients about future products, services and sales. Autoresponder’s will work for you day or night, making your company information available to anyone, whenever they want it.
As any marketer will tell you, not all consumers are impulse buyers. As a matter of fact, research has shown that it may take more than 7 contacts with the prospective customer to finally close the sale. Autoresponders allow for this contact automatically, leading your lead through to purchase.
While an autoresponder can’t do all of the work for you it can help lighten your load immensely. It does this by sending out basic information to the consumer that can help with training, support and most importantly, to increase your sales.
Autoresponders also work very well if a customer has purchased from you before, because you can use it to send out confirmations, thank you notes, and even offer discounts on additional purchases, which will help increase your backend sales as well.
Which Autoresponder to Use?
When it comes to choosing an autoresponder for your business there are many options available. All you have to do is a quick search online and you will be amazed at all the different services that you have to choose from.
At miWare we created miRespond, which is what I use all the time! miRespond has all the features I need and more (and I am quite demanding!). Any service that is not available, you can put in a ticket to get it created too. If it is a great idea, it will be included in the next update.
If you have not already got an Autoresponder, try out miRespond (there is a free version), see your options by CLICKING HERE.
Autoresponders are in a constant state of readiness, so you don’t have to be. Take the time required to set up an autoresponder. I guarantee that when used properly, an autoresponder can help your sales process run faster and smoother.